Understanding the importance of a small business marketing campaign is very much needed in today’s economy.  The way that these materials are packaged can also make an impact, but most important is the length of time it takes you to get it out to them. Your best interest is served, when you respond quickly with a return of further information. This potential client has sought you out and wants to review your products and services to see what benefit you are to them. You are foremost on their mind since they approached you and will be looking for your info.