Our business on the Internet was basically sitting still, not growing, not attracting viewer interest, not making money. At our company board meeting we discussed various reasons for our lack lustre performance. Our conclusion was that we were not attracting enough business because of our weak advertising promotions. After some further consultation, we decided to use Niche Article Marketing. Many more people will be led to our site, creating many more links for our business. That translates into more customers, more sales and more success. Learning to use online resources may seem strange to my generation, but it appears to be the direction for the future that successful new companies have found.