It is important for companies to understand that having high-demand products, competitive prices and a great website are not enough in today’s Internet environment. In fact, the more success a company has, the greater risk they face to being exposed to negative search engine results.  To help a company ensure that their online reputation is positive, online reputation management (ORM) companies can be contracted to continuously monitor major search engine results for keywords associated with the company, and its products and services.  If adverse search engine listings begin to appear in the Top20 lists, an ORM company will work with the targeted company to positively and ethically counter the negative listings and eventually move them out of the Top20 lists.