The very idea of video transcoding to AVC may possibly bring confusion among those people who are not really that techie. That’s understandable. Normally, this procedure will comprise loads of different calculations so that you can assist folks come up with the best compression method for the file format which they need to have. There are many details used in video transcoding including audio conversion, codecs as well as others. However, you may want to ask yourself about your primary goal in using these files.