The Art & Craft of Technology Business Incubation; Louis G. Tornatzky, Yolanda Batts, Nancy McCrea, Marsha Lewis, and Louisa Quittman; 1996. The authors of this guidebook surveyed and interviewed managers of more than 50 technology business incubators to identify the industry’s best practices. The book is an essential tool for incubator directors and staff, business and technical assistance consultants, economic development professionals, policymakers, and those interested in promoting business development. As applications for technology multiply and the global market becomes more competitive, the ability to turn technology-based concepts into thriving businesses will play a key role in economic development strategies.