Honda opened its first retail store in the United States and was based in Los Angeles, California. They opened their doors in June of 1959 on Pico Blvd. Honda is credited with establishing the Motorcycle Industry Council and the Motorcycle Safety Council. Their community involvement was noticed and highly appreciated by the motorcycle enthusiasts of the United States, resulting in more trust in Honda products. When the Honda Motor Scooter took off in the 1960′s people really started to pay attention to Honda. Soon, they had over 75 dealerships nationwide. Image was everything for Honda and they did a great job of providing quality to every customer.